Recently I had the need to set up a dedicated e-commerce site for a new business venture called CleanCarve.  This site is dedicated to selling ski and snowboard tuning tools on a global basis.   Not being the most technical tool in the shed I needed something that looked good and was easy to use.  After several false starts with e-junkie and a few others I found Big Commerce.  An Aussie company that has built some kick ass e-commerce software.  So if you find this post via a search be sure to check it out.